For Reference: Schedule from January 2014 Workshop
The Potential Market for Fresh Strawberries
Wednesday, January 29th, 2014 • 1:00-5:00 pm
Sponsored by the Oregon Strawberry Commission
Admittance to this event is free
Northwest Agricultural Show • Portland Expo Center • Room D202-203
2060 N. Marine Dr. • Portland, OR
Workshop Overview: Oregon strawberries have always been known for their exceptional flavor. Historically they have been grown primarily for the processed market and Oregon harvested 19,000 acres of strawberries in 1957. Since then, acreage has steadily declined due to competition from other growing areas - there were 2,000 acres in 2012 with 80% destined to processed markets. However, recently there has been an increase in market demand for local, fresh, Oregon-grown strawberries and currently, there are not enough fresh acres harvested to fill demand. This is the first of two workshops the Oregon Strawberry Commission is sponsoring to introduce growers to Fresh Strawberry Market opportunities. Speakers will include growers, buyers, and researchers who will discuss fresh market strawberry varieties, the differences between processed and fresh production, harvest methods, and how to find opportunities for fresh market strawberry sales. Whether you already grow for the processed strawberry market, or don’t yet grow strawberries, you can benefit from learning about the potential market opportunities for growing fresh Oregon strawberries.
1:15-1:20 Welcome: Matt Unger, Oregon Strawberry Commission
1:20-1:50 Introduction and audience response survey: Tom Peerbolt and staff, Peerbolt Crop Management
1:50-2:20 The present state of the Oregon fresh strawberry market: Chad Finn, Research Geneticist, USDA-Agricultural Research Service
2:20-3:00 Question and answer panel—Stories from fresh strawberry growers: Unger Farms (Matt Unger), Grandpa's Fresh Market (Mike Christensen), Schedeen's (Julie or Tony Schedeen) and others TBA
3:00-3:15 Afternoon break
3:15-3:45 Question and answer panel—Interest from potential buyers: New Seasons Market (Chris Harris), Market of Choice (Gene Versteeg), Charlie's Produce (Jeremy Smith)
3:45-4:25 Fresh market equipment and supplies discussion: Market Supply and Distribution (John Barene), Fresh Pack Northwest (Jan Clark), Ernst Irrigation (Matt Corcoran), Unger Designs (Brian Unger), and GK Machine (Jim Wolf)
4:25-4:35 Future resources—Enterprise budget and Workshop 2: Peerbolt Crop Management, Oregon State University Department of Applied Economics (Clark Seavert and Cora Wahl)
4:35-5:00 Audience response survey and questions from audience: Peerbolt Crop Management
Attendance is free, but please RSVP by January 24th so we have enough handouts. Contact Peerbolt Crop Management by email, firstname.lastname@example.org, or phone 503-289-7287 to RSVP.
This workshop is made possible, in part, by a Specialty Crops Block Grant from the USDA-AMS and ODA.